Fight Food Inflation

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Beat the credit crunch with mySupermarket

Whether we like it or not, one of our biggest expenditures is the weekly grocery shop - and according to our price checks , the average cost of a basket of 24 staple grocery items has increased by an average of 18% *over the last year. With this sort of increase in food prices, keeping the costs of the weekly shop down is an uphill battle. While many of us will spend ages on the internet trying to find the best deal on anything from car insurance to a new DVD, when it comes to food and drink, we're often resigned to accepting that there is nothing we can do about rising costs. To show you that you can, in fact, fight food inflation and ensure that the cost of your trolley stays low, we have developed the following easy tips. Following these will enable you to get the very best deal on your groceries each week:

* Figure based on comparison between cost of mySupermarket staples basket Dec 07 – Dec 08

Start grocery shopping online
More and more shoppers are doing the supermarket run online. It's quicker and easier, with no queuing, no pushing around dodgy trolleys and no carrying heavy shopping. The service is excellent and delivery only costs a few quid. Most importantly, you won't be tempted to buy things you don't need.
Buy your groceries at mySupermarket.co.uk
There are four online supermarkets – Tesco, ASDA, Sainsbury's and Ocado. mySupermarket is a free shopping service that helps you get the best deal on your groceries from any of these services and increase your grocery shopping savings. It's quick, easy and free to use. Start shopping today
Buy your groceries once a week
There's a simple fact that the more often you go to the shops, the more you'll buy and therefore spend. Avoid popping into local shops each day and get into a habit of making one big weekly or fortnightly shop online from the comfort of your home. That way, you'll avoid buying all those unnecessary extras that somehow slip into your basket every time you go to the shops.
Check out Top Offers
Stock up when long-life products you want are on offer. Only get tempted by special offers when you would buy them over time anyway – if you don't normally buy frozen pizzas, don't buy 2 just because they're on offer. Never shop without scanning through our recommended Top Offers at the four supermarkets. This is where you'll find the biggest grocery shopping savings that might even sway your choice of supermarket.
Compare prices and switch supermarkets
Fill your trolley on mySupermarket and then check which supermarket it is cheapest in. As you shop, you can view the price of your trolley in the other supermarkets - and switch supermarket whenever you want. There is no outright cheapest supermarket – it all depends on who's got the best prices for the products you select that week. mySupermrket will act as your personal supermarket price checker.
Swap products for smarter alternatives
You can save a fortune within your chosen supermarket by picking the right products. You probably fill your trolley as quickly as you can - often using your favourites – and may miss a great deal. We scan your trolley and if we find similar yet cheaper products, we'll suggest you swap. Keep an eye on the saving indicator at the top of your screen.
Martin Lewis' Downshift Challenge
mySupermarket, together with Martin Lewis from MoneySavingExpert.com have challenged the British public to take the Downshift Challenge. It's very simple. Fill your trolley on mySupermarket and check how much you can save by dropping a brand level for some of your products. Whether it's from branded to own brand, or own brand to value own brand, you can cut your bill considerably by downshifting a few times.

So what are you waiting for? Smarter supermarket shopping is just a click away. Start filling a trolley today and cut your bill by up to 20%. There's never been a better way to fight food inflation!

Start saving on your groceries today

It’s easy – Fill a trolley, and we’ll show you how to save!

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