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News of the World

London buyers greener

By Dan Jones,

14 March 2010
''A stark north-south divide is revealed in a greenest cities survey. Families around Manchester, Liverpool and Tyneside spend the least on goods like recyled loo rolls, eco-friendly washing powder and energy- saving light bulbs. Londoners and shoppers on the South Coast, including Brighton and Southampton, spend the most, according to price comparison site mySupermarket.co.uk. ''

Daily Telegraph

The best money-saving websites

By Kara Gammell,

13 March 2010
''Food prices have shot up over the past year, but mySupermarket.co.uk will show you where you can make savings on your weekly shop. This cost-comparison website lets you size up prices at different places, including Asda, Tesco, Sainsbury and Ocado, Waitrose's online service. It claims that consumers can typically save 20pc off their bill – on a £100 weekly shop, this adds up to more than £1,000 a year.''

Daily Mail

The buy-in-bulk deals that end up costing more: Supermarkets fail to deliver discounts on larger packs

By Sean Poulter,

06 March 2010
''A snapshot survey by mySupermarket.co.uk has found that buying in bulk can actually end up costing more than picking up smaller packs. Jonny Steel of mySupermarket commented, “It's certainly easy for shoppers to reach for the big pack and assume it's a good deal. But smaller packs are quite often on promotion, and so it really does pay to look at the small print. It's the products that we most often buy in bulk, such as tea or pet food that we can save the most on just by swapping for two or three smaller size packs.”''

The Times

Online shopping: work out the net gains before you buy

By Laura Whateley and Aleeza Khan,

06 March 2010
''Top tip If you do your weekly shop online, use the comparison website, mysupermarket.co.uk, which compares prices across all online food shops. Our basket came to £21.28 at tesco.com; £12.82, including delivery, at asda.com. ''

Daily Telegraph

Cut the cost of raising a child

By Melanie Wright,

03 March 2010
''Online shoppers can take advantage of the website mySupermarket.co.uk, which enables you to compare how much different supermarkets charge for items. The online supermarkets featured are Asda, Tesco, Sainsbury's and the Waitrose service Ocado, and consumers can typically save 20pc on their weekly shop. ''

Daily Express

Nearly half of shopping is on special offer

By Louise Barnett,

18 February 2010
''Supermarkets have boosted their special offers to a record high of 12,000 to tempt canny customers on the lookout for good deals. Shoppers often buy at least half their weekly grocery shop by taking advantage of the special offer aisles, new research for mySupermarket.co.uk found. It found one in 10 customers were happy to change supermarkets if they could save money – last year this figure was just 7 per cent. Another tactic is the use of online voucher codes which get discounts on goods bought over the internet. More than two-thirds of mySupermarket shoppers now hunt out these codes before making a purchase. ''

News of the World

Howay the pud

By Dan Jones,

07 February 2010
''Brits are not loyal to regional foods - with more Geordies eating Yorkshire puddings than families in Yorkshire, in a survey. The list was compiled by mySupermarket.co.uk. Spokesman Jonny Steel said: "Regional foods play a big part in the UK's flourishing foodie scene."''

Daily Telegraph

Diets ditched: cake sales jump

By Harry Wallop,

03 February 2010
''The figures, compiled by price comparison site mySupermarket, suggest many dieters' good intentions have disappeared the moment they entered the confectionery aisle of their local supermarket. ''

The Sun

Do I not like VAT

By Tim Spanton,

01 January 2010
''Today VAT goes back up to 17.5 per cent and that means we will be paying more at the tills. Experts at consumer website mySupermarket.co.uk reckon the average shopper will be paying £33 more over a year because of the rise.''

Sunday Telegraph

One in five supermarket items on special offer, but prices have risen

By Alastair Jamieson,

20 December 2009
''Data compiled by mySupermarket for The Sunday Telegraph shows 18,553 items are on offer across Tesco, Asda, Sainsbury’s and Ocado compared to 13,804 this time last year – a 34 per cent increase and the highest number in at least three years. ''

Good Housekeeping

‘Tis the Season to be jolly… No scrooges allowed!

By Good Housekeeping Institute ,

01 December 2009
''Visit mySupermarket.co.uk to compare the cost of your Christmas shop at Tesco, Sainsbury’s, Ocado (Waitrose) and Asda online. Then link through to the cheapest supermarket and arrange home delivery.''

Daily Telegraph

Cut the cost of Christmas parties

By Melanie Wright,

16 November 2009
''Visit different supermarkets to find the best deals. The website www.mySupermarket.co.uk is worth a look and can save you trudging around – it has a ''Christmas Top Offers'' section showing special deals on food and drink available from Tesco, Asda, Sainsbury's and Ocado. You can also find some good deals on alcohol through the mySupermarket.co.uk site.''

Woman’s Weekly

Easy Ways to cut the cost of Christmas

By Sue Hayward,

10 November 2009
''Check out mySupermarket.co.uk, which acts as a gateway to the major supermarkets. After you’ve “loaded” your trolley, it compares the price of your shopping with other supermarkets so you know which is the best value. You can then switch the contents of your trolley with the click of a mouse. You can knock 20% off your weekly shopping list, which means an average £17 saving every time.''

OK!

The Thrifty Guide for Women

04 November 2009
''There are plenty of ways to ensure that you don’t break the bank every time you hit the high street. First and foremost, research is crucial so make use of the internet to compare the prices of any items you want to buy. You can even do this with your supermarket shopping - the website www.mysupermarket.co.uk allows you to compare the prices of goods from four major supermarkets.''

Brand Republic

News in brief – mySupermarket coupon search

By Staff,

06 October 2009
''Coupons and loyalty - mySupermarket.co.uk, the grocery shopping and comparison site has launch a voucher search tool. This will enable online shoppers to check for voucher codes available at Tesco, Asda, Ocado and Sainsbury’s.''

New Media Age

Profile: mySupermarket

By Will Cooper,

27 August 2009
''mySupermarket is a rare breed: a site that allows people to compare prices and shop at four major online supermarkets - Asda, Ocado, Sainsbury’s and Tesco. Launched in autumn 2006, mySupermarket has grown from a simple price comparison proposition to include a raft of consumer offerings, such as a loyalty scheme and nutritional comparison. mySupermarket now ranks eighth in Hitwise’s grocery website listings, holding 3.4% of the market.''

Marketing Week

mySupermarket.co.uk revamps site

By Rosie Baker,

14 August 2009
''mySupermarket.co.uk has revamped its site to give users buying groceries a better shopping experience. The comparison site has a new look including additional features to help consumers compare prices and calories quicker. The homepage will feature offers from the supermarkets, while a new drop down menu aims to make navigation easier and provide shoppers access to supermarket shelves directly from the homepage. Every food and grocery page now features a price comparison widget, which gives information on prices, promotions, and stock levels. The site has added a weekly blog and articles on healthy eating, money saving tips and the latest deals.''

How to Get The Best Deal

Headline grabbing prices on the basics

By Sue Hayward,

23 July 2009
''When it comes to your everyday basics like bread, milk and eggs, it’s these items the supermarkets tend to compete most on. Their thinking is if we find the cheapest supermarket for these, we’ll automatically assume we’re getting the best deal on everything else too. This is where www.mysupermarket.co.uk can save you money as it price matches across several of the major supermarkets to find the cheapest one for your trolley load.''

The Guardian

Cash in the attic: more great money saving tips

12 July 2009
''Plan your meals a week ahead to avoid buying food you don't need or won't use, draw up a shopping list on mySupermarket.co.uk and let the website calculate which is the cheapest supermarket for you. ''

CNBC

Supermarkets Prepare for Post-Recession World

By Sam Mooney,

02 July 2009
''Many consumers are trading down to cheaper stores, and are becoming more confident due to the amount of information available on the Internet. Price comparison sites such as mysupermarket.co.uk are becoming invaluable to price-minded consumers.''

Daily Mail

Stop eating your budget

By Joan Anderson,

02 July 2009
''If you shop from home, there are still bargains to be had. mySupermarket.co.uk, allows you to compare prices as you shop for groceries online. You can do your shopping with one supermarket, then check the prices against another and see which one works out best. Online shopping is easy and convenient - and means you're less likely to be tempted by extras that you hadn't planned for.''

Daily Telegraph

Your seven-point guide to get out of debt

By Rosie Murray-West,

15 June 2009
'' The number of people seeking help with debt has soared – what advice are they given? Make painless savings – If, like many people, you have more time than money, you may be able to drastically reduce outgoings to help with your debts. To work out whether your weekly shop would be cheaper elsewhere, check out www.mysupermarket.co.uk''

CompareandSave.com

Save money on pet food to help you with pet insurance fees

By Emma Skinner,

04 June 2009
''A great way to save some money would be to regularly use mySupermarket’s service, where you can even compare the cost of your pet’s food. mySupermarket will certainly save you a lot of leg work as it works hard to show you how to get your grocery shopping for the best price possible, without compromising quality.''

The Sunday Times

Ten of the best money-saving websites

By Mike Peake,

31 May 2009
''mySupermarket and price-watcher Martin Lewis's MoneySavingExpert are among the top places online to find deals and tips. Number 1 - mySupermarket.co.uk : Fill a virtual trolley with your regular shop, wait for the site to tell you which of Asda, Tesco, Sainsbury’s and Ocado can provide the lot for the lowest price, then order it all online. ''

New Media Age

Vertical Focus: Food retail

By Nicola Smith,

28 May 2009
''mySupermarket has responded to consumer demand, basing its website around the need for a more authentic shopping experience, which has set something of a trend.''

Ideal Home

The best money-saving websites

27 April 2009
''Save time and cash with our pick of the best thrifty sites. Visit our recommended sites to find out about high-street offers and best prices. mySupermarket.co.uk compares the prices of groceries from Tesco, Sainsbury's, ASDA and Ocado (Waitrose). You can shop online direct from the site, which suggests cheaper or healthier alternatives if it finds them, and keeps you up to date with special offers.''

lovemoney.com

Use these websites to fight the recession

By Serena Cowdy,

17 March 2009
''When it comes to food shopping, mySupermarket.co.uk is in a league of its own. This site allows you to compare the price of items sold at Tesco, Sainsbury's, Asda and Ocado - so you can hunt down the cheapest broccoli or the best value beef.''

Daily Mirror

Martin Lewis: Save a fortune on your grocery bills

By Marie Lunn ,

13 March 2009
''Compare beforehand: at mySupermarket you can fill up your basket and see which store comes in cheapest. It also has a downshift challenge button.''

Daily Telegraph

The top five food websites

By Marianne Kavanagh,

26 February 2009
''Food shopping online, although convenient, is not necessarily cheaper. Fruit and veg, for example, may cost less at your local greengrocer. If you're looking for bargains check out mySupermarket.co.uk. mySupermarket helps you to compare the major online retailers (Tesco, Asda, Sainsbury's and Ocado). Type in your shopping list and see which one gives you the best deal: then, with one click, transfer your shopping to the cheaper website. ''

lovemoney.com

Eight ways to slash your food bills!

By Rachel Robson,

23 February 2009
''Does your food bill seem to grow without fail each week? Then follow these eight simple tips to help bring it back down to earth! There are many benefits to shopping online. For a start, you can use mySupermarket.co.uk – a clever site which will track how much your shopping would cost at each of the UK's four major supermarkets (Sainsbury's, Tesco, Asda, and Ocado/Waitrose). You can then buy your entire trolley of goods from the one you choose. Shopping online is also likely to make you more disciplined at only buying what you need. Rather than being tempted to buy items you see on the supermarket shelf, you're more likely to stick to your shopping list!''

Sunday Times

What pensioners can do to beat income squeeze

By Jennifer Hill,

22 February 2009
''Inflation might be on the way down, but pensioners are feeling the pinch more than younger generations. The prices of goods and services they use most — food and fuel — have soared in the past year, but they have not benefited from the fall in clothing and technology. Get the best deal on your groceries by shopping online. Although supermarkets charge to deliver, buying your weekly groceries online can generate big savings. mySupermarket.co.uk lets shoppers compare the cost of a weekly shop at Tesco, Asda, Sainsbury’s and Ocado. ''

Daily Telegraph

50 ways to save cash

By Emma Simon,

13 February 2009
''In hard times, it's more important than ever to ensure that you pay no more than necessary for the essentials of life. Although supermarkets charge for delivery, buying your weekly groceries can generate substantial savings, not least because you don't end up putting tempting extras in your basket. mySupermarket.co.uk lets shoppers compare the cost of their weekly shop at the main supermarkets, so you can pick the online supermarket offering the best deal. ''

The Times

How to boost your spending power

By Mark Bridge,

02 February 2009
''New shoes or a good book might take your mind off the economic gloom, but shopping without planning means money down the drain. Follow Times Money's ten tips to stay savvy. Users of mySupermarket.co.uk can compare the cost of their grocery shop at Tesco, Asda, Sainsbury's and Ocado, and order via the website.''

Daily Telegraph

Five ways to spend less on food

By Kara Gammell,

27 January 2009
'' Rising food bills have proved a problem for many families as the credit crunch begins to bite. However, there are ways of saving money without compromising on quality. If you shop online, visit mySupermarket.co.uk to compare prices at the four main online supermarkets: Ocado (Waitrose), Tesco, Asda and Sainsbury's. Just enter the items you want to buy and the website will tell you which supermarket is cheapest then direct to the store site to complete your purchase''

Naomi Caine

10 ways to enjoy a cheap and cheerful Christmas

By Sunday Herald,

14 December 2008
'': It’s going to be a cut-back Christmas this year as the economic downturn forces families to tighten their belts. More than half of shoppers will be spending less on food and pressies and a third have also decided to slash their booze bill. In addition, 15% will be cutting back on the number of people they invite to Christmas dinner. You can make your money stretch further this Christmas by comparing prices. You don't even have to trudge up and down the high street because there are plenty of websites that can help you find the best deals. You can compare supermarket prices at www.mySupermarket.co.uk. ''

The Independent

Tis the season to be thrifty: How to have a merry Christmas during a credit crunch

By Kate Hughes and James Daley,

13 December 2008
''The additional expense of Christmas is a worry for most families this year, with the winds of recession now whipping up to hurricane strength. For many, December is the month that sends them deep into the red – and is the time of year when people are most likely to throw financial caution to the wind. While it's all but impossible to avoid spending extra money around Christmas, there's no need for it to break the bank. The comparison website, www.mysupermarket.co.uk, will even find the cheapest deals for your food shopping, helping you get the best price for your groceries between the major supermarkets.''

MoneySavingExpert.com

Christmas Money Saving

By Martin Lewis,

26 November 2008
''Knock £100s of your Christmas food & drink shop when planning a massive shop, by going to mySupermarket.co.uk and it’ll compare the cost of goods in Tesco, Sainsbury’s, Ocado (Waitrose) and Asda online.''

Daily Telegraph

Cut your festive food bills

By Rosie Murray-West,

17 November 2008
''Given that Christmas is traditionally a time to eat, drink and be merry, many people may already be dreading Christmas food bills. However, there are ways to cut costs dramatically, without spoiling your festive season. It pays to check out the cheapest places to do your Christmas shopping. Shopping website mySupermarket.co.uk allows you to input your shopping list into the site. It will then check whether Asda, Tesco, Ocado or Sainsbury's has the cheapest deal on the full list. mySupermarket will even allow you to import your shopping list to the relevant website if you want to shop online.''

moneysupermarket.com

Supermarket bills are coming down

By Clare Francis,

06 November 2008
''mySupermarket.co.uk enables customers to compare prices across the main supermarkets - including Tesco, Asda and Sainsbury's - so you can find the items you need for the cheapest price. Mysupermarket reckons this can knock about 20% off your total bill.''

Daily Express

Cook up ways to beat the crunch

By Esther Shaw,

05 November 2008
''Make use of online shopping sites such as mySupermarket.co.uk which will help you work out the best-value supermarket for you. “Take a serious look at your food shopping,” advises Andrew Hagger from the internet price comparison service Moneynet.''

The Times

Credit crunch chic: how to save pots of money

By India Knight,

02 November 2008
''The excellent mysupermarket.co.uk works like an ordinary online supermarket You fill your trolley with stuff, but, brilliantly, it then works out whether you’d be better off shopping at Tesco, Sainsbury’s, Ocado (Waitrose) or Asda, based on what you’re buying. The differences can be startling. ''

News of the World

What a site for builder!

By Captain Cash,

02 November 2008
''mySupermarket.co.uk helps you save up to 20 per cent on your weekly shop by comparing and getting the best deal on all your groceries at Tesco, Asda, Sainsbury’s and Waitrose.''

Daily Telegraph

Fifty ways to save money

By Melanie Wright,

31 October 2008
''Cut supermarket bills - If you do a big supermarket shop every week, then the website www.mySupermarket.co.uk is very useful. The site enables you to compare how much different supermarkets charge for the items you are buying, and claims consumers can typically save 20pc on their weekly shop. The online supermarkets featured on the site are Asda, Tesco, Sainsbury's and the Waitrose service Ocado. ''

Motley Fool

Staying In Is The New Going Out

By Laura Starkey,

24 October 2008
''If you’re planning a food-focused night in, I’d suggest using mySupermarket.co.uk to price-check your goodies. In the current climate, you never know which retailer’s deals will be cheapest.''

ConsumerChoices.co.uk

Munch your way through the credit crunch

By Becca Talbot,

17 October 2008
''There is one way you can avoid paying over the odds when you reach the checkout: Start using mySupermarket. Comparing products from Tesco, Ocado (Waitrose), ASDA and Sainsbury’s, the site is worth checking out just to find out how much you could save simply by buying your shopping from different supermarkets. You can then either head on down to your finance-favourable retailer and buy your food in store; or ‘proceed to checkout’ and avoid the hassle of shopping entirely by ordering your goods online, having them delivered straight to your door. Quite literally, a piece of cake.''

The Sun

Net yourself massive savings

By Captain Crunch,

09 August 2008
''mySupermarket.co.uk helps shoppers buy their trolley-load of groceries at the best possible price. None of the supermarkets or product manufacturers owns a stake in the company, and the information is continuously updated. It is the only website where you can shop from all four online supermarkets – Tesco, Asda, Sainsbury’s and Waitrose/Ocado – in one place. Check the price of your trolley at a different store and switch before checkout if you spot a better deal.''

Motley Fool

Slim Your Waistline – Not Your Wallet

By Anna Powell,

07 August 2008
''The brilliant price comparison website mySupermarket has been tracking a basket of food essentials over the past year. It found that in July, packs of six tomatoes were exactly the same price this year as last in Tesco, Waitrose and Asda. My own top tip is that mySupermarket lets you compare calories on different products as you shop, as well as the price. Nowadays, it seems, there really is no excuse for not watching your waistline -- and your wallet!''

The Sunday Times

How to get yourself an instant 10% pay rise

By Elizabeth Colman and Ali Hussain,

22 June 2008
''mySupermarket.co.uk, a popular website for groceries, shows shoppers how to find cheaper alternatives to their usual brands and can save about 10% a year. For households who spend £144 a week on shopping, that’s £750 a year.''

The People

THE CREDIT CRUNCH: HOW TO BITE BACK

By Daniel Jones,

22 June 2008
''The People today reveals how YOU can bite back against the worldwide credit crunch - and save more than £1,000 a year on your shopping bills. And you won't just be quids in - you'll also get the SAME quality you have always demanded from your essential groceries. The more-for-less promise is the brainchild of a group of experts who have invented a revolutionary way to compare the "DNA" of goods at Britain's big three supermarkets. And it guarantees massive savings whether you are buying cereals for your kids' breakfast or detergents to do your weekly wash. The system - devised by a website called mySupermarket.co.uk - compares items at Sainsbury's, Tesco and Asda. The mySupermarket team claim the goods they choose will be just as good as your favourites - but could be up to 65 per cent CHEAPER. And they reckon their system could save an average British family of four £20 on their weekly shop. That's more than £1,000 a year - enough to pay for a summer holiday. And the website is proving a smash hit with UK consumers with inflation currently running at 3.3 per cent - the highest level since Labour came to power 11 years ago - and the cost of food, fuel, household bills, mortgages and rent continuing to skyrocket. ''

The Daily Telegraph

How to reduce your monthly spending

By Kara Gammell,

22 April 2008
''Do a supermarket sweep online - Food prices have shot up over the past year, but using mySupermarket will save you cash. This cost comparison website lets you size up prices at different places, including Asda, Tesco, Sainsbury's and Waitrose's online service Ocado. It claims consumers can typically save 20 per cent on their weekly shop. Not only will it compare the cost of your trolley in all four supermarkets, it allows you to buy the items from their cheapest source at the click of a mouse.''

The Observer

20 ways to survive the credit crunch

By Lisa Bachelor and Jill Insley,

13 April 2008
''You may love Waitrose and Marks & Spencer, but if you are serious about saving money, you have to make sacrifices. Draw up a shopping list on mySupermarket.co.uk (make sure you have eaten before you start doing this and don't let your children or partner help). The website will work out the cheapest supermarket for you and send you to the relevant online checkout. If you can't bear to compromise on quality, follow the example of a former marketing director of a major supermarket chain: he buys his store-cupboard staples from Asda and Tesco, and shops for vegetables and meat at Sainsbury's and Waitrose.''

The Sunday Times

The great inflation test: can we cut your costs?

By Ali Hussain,

30 March 2008
''The couple currently shop at Sainsbury’s and pay about £43 a week. Using mySupermarket, which works out how much a similar basket of shopping would cost in a rival outlet, they found they could save £7 a week by shopping at their local Asda instead. mySupermarket compares the cost of products in the four main UK supermarkets – Tesco, Sainsbury’s, Asda and Ocado (Waitrose). Users select the goods they would normally buy to create a shopping basket. The website calculates how much the shopping would cost in each of the stores.''

The Observer

Prices are up, credit is tight - so let's start slashing costs

By Lisa Bachelor,

30 March 2008
''The cost of a basket of supermarket goods went up by 16 per cent last year, while in the last nine months the price of some staples such as eggs and butter has risen by more than 30 per cent. While most people doggedly stick to their local supermarket, those who shop online might be able to cut their food bills by using price comparison website mySupermarket.co.uk. The website works by asking you to choose your usual supermarket - Tesco, Asda, Sainsbury's or Ocado. It then scans your trolley contents and suggest swapping some items for others that are better value. You can then 'send' your trolley to the online checkout of whichever supermarket works out cheapest overall. Average annual saving: £936 for the average family that spends £90 a week. ''

Sunday Telegraph

Miss Pennypincher: All hands to the pump to beat inflation

By Melanie Wright,

20 February 2008
''If you do a big supermarket shop every week, then the website www.mySupermarket.com is invaluable. The site enables you to compare how much different supermarkets charge for the items you are buying, and claims consumers can typically save 20 per cent on their weekly shop. The online supermarkets featured on the site are Asda, Tesco, Sainsbury's and Ocado. Using the site is straightforward – once you have chosen to shop from one of the four supermarkets, you'll see products from that supermarket organised on "virtual" shelves. While you shop, you can check the price of your trolley in all four supermarkets at the top of your screen, and can also keep an eye on how much you can save within your chosen supermarket by swapping some of your products. When you have finished shopping, you click "Checkout" and compare the cost of your trolley in all four supermarkets and switch to one of the others if you want to. Once you have pressed "Send", mySupermarket.com sends your trolley to the online supermarket where you can sign in and pay.''

The Independent

Click your way to savings – the top 10 internet consumer sites

By Kate Hughes,

02 February 2008
''This site has the potential to save you cash without changing the products that end up in your cupboards. As you fill your virtual trolley, the site's "Price Checker" search kicks in, informing you of the same or comparable products sold cheaper elsewhere. The clever bit is that the site then transfers your trolley for you if you so chose. Typical savings can be up to £20 on a standard shop, and £4 or £5 on individual items such as crates of beer. Its "Health Checker" tool will help you manage your shopping trolley for low-fat diets or other dietary choices, by informing you of the calories you'd save with alternative products. It will even let you accumulate points on those ubiquitous loyalty cards. ''

Easy Living

Cut the calories…

01 February 2008
''Click on the ‘Health Checker’ option at mySupermarket.co.uk to automatically compare the calorie and fat content of your food shop and substitute like-for-like items with healthier alternatives. Our tester saved an average of 888 calories and 140g of fat per week, and lost seven pounds in two weeks.''

Grazia

Are you ‘passively fat’?

By Brigid Moss ,

29 October 2007
''The latest government report says that if you lead a normal life, you’ll probably end up fat. In fact they say 70% of us will be overweight in just 20 years. But what can you do about it? Food-shop online and you won’t be tempted by the biscuit aisle. ‘If you haven’t got the food at home, you won’t eat it,’ says Dr Steer. Log on to www.mysupermarket.co.uk for ideas on how to swap your favourite snacks for lower-calorie foods.''

Daily Mail

Give your groceries a health check

19 September 2007
''An online supermarket has launched a service that is said to steer shoppers towards healthier food. It asks consumers to choose whether they really want to buy their full-fat, high-calorie favourites - or swap them for a better alternative. It also allows users to compare the price of their virtual shopping trolley from Tesco, Sainsbury's, Asda and the Waitrose delivery firm Ocado before ordering. The site's directors claim shoppers using the free service could save 20% on their weekly shop, and knock an average of 4,000 calories off their family's weekly consumption if they do swap items. ''

Daily Mirror

Pound savers

By Ruki Sayid,

19 September 2007
''The Health Checker - pioneered by mySupermarket.co.uk - is the first online service that gives nutritional information about products from lasagne and curry to crisps and ice-cream. And once it's counted your calories it suggests a healthier alternative you can buy so you can save pounds on the scales. Meanwhile the cash counter will tell you how much you could save, in pennies. According to health experts, it could knock 4,000 calories off your weekly shop - which for a family of four is a saving of 1,000 calories each. The site uses the Food Standards Agency's traffic-light system to allow shoppers to see at a glance the difference in calories fat, salt and sugar in food they are buying.''

The Sun

Save more lolly on your trolley.

By Tim Heming,

30 July 2007
''How many times have you wandered the aisles of your local supermarket searching for the best bargains only to be left thinking you’d be better off at the store down the road? This fantastic ‘real time’ wizard compares the top products at the leading supermarkets including Sainsbury’s, Tesco and ASDA – making sure you get a better price for your trolley! If you shop online with home delivery, it now means you can always fill your shopping basket from the best value store.''

thisismoney.co.uk

Cheaper home-delivery shopping

By Ed Monk,

11 July 2007
''mySupermarket.co.uk is able to take your basket of shopping and conduct an instant price comparison with the other supermarkets and can list all the potential savings you could make if you substituted items you have chosen with cheaper alternatives…mySupermarket.co.uk has a very straightforward design and intuitive process so it is easy to use.''

Fool.co.uk

Save Money at the Supermarket

By Alison Hunt,

03 July 2007
''Check out mySupermarket.co.uk – it's a fantastic site that promises to save you money on your online supermarket shop... If you're the type of person who shops at, Sainsbury's come what may, mySupermarket can still help you. Fill your trolley and the site will tell you how you could save even more money by taking advantage of offers at Sainsbury's.''

The Independent

Grocery site gets funding boost

By Nic Fildes,

14 May 2007
''mySupermarket.co.uk is a ‘virtual’ supermarket that compares the price of groceries across the UK's main online supermarkets…Users browse shelves on the site that are designed to look like real supermarket aisles before filling a virtual trolley with goods.''

MoneySavingExpert.com

Supermarket Shopping: Halve your weekly bill by beating the system

01 May 2007
''There's a simple price comparison website which finds your cheapest online supermarket in seconds...Simply plonk your groceries into the virtual shopping basket at mySupermarket and it calculates the cost for the four main online supermarkets.''

The Times

Save on supermarket shopping

By Mark Bridge,

04 November 2006
''A new free website, mySupermarket.co.uk, allows users to compare the price of their virtual shopping trolley and alerts them to cheaper alternative items and money saving offers.''

The Guardian

Cheaper shopping? Now it's in the bag

By Jill Papworth,

21 October 2006
''an innovative supermarket shopping price comparison website... I also liked the fact that mySupermarket.co.uk pointed out bulk offers that would save me money in the long run.''

Which?

mySupermarket site aims to cut shopping bills

19 October 2006
''When you type your shopping list into the mySupermarket site, it calculates which of the big chains provides the best deal that week.''

The Daily Telegraph

Store price website aims to cut bills by fifth

By David Derbyshire,

17 October 2006
''lets shoppers hunt for the best bargains from the comfort of their home.''

The Observer

Beat queues with an online man that can

By Lisa Bachelor and Huma Qureshi,

15 October 2006
''mySupermarket.co.uk is a new website aiming to make life easier - and cheaper - for those who don't have time or simply can't stand the thought of going to the supermarket.''

The People

Site to slash weekly shop

15 October 2006
''Families will be able to slash their food bills by a whacking 20 per cent... www.mySupermarket.co.uk will help bargain hunters compare the cost of their weekly shop at Tesco, Asda and Sainsbury's.''

somucheasier.co.uk

The best price comparison, group buying, review and auction sites

01 August 2007
''If you'd like to make savings on your grocery and supermarket shopping, then check out mySupermarket. Just put your groceries in a virtual trolley, and they'll compare the prices at the main online supermarkets (Tesco, Sainsbury's, ASDA and Ocado). But this cool money saving service doesn't stop there, as they'll also notify you of any further savings you can make by swapping items with similar substitutes which are on offer.''