mySupermarket is a different type of supermarket—one that allows you to compare prices and shop online from the main UK retailers all in one place. Our aim is to help you save time and money whilst giving you the best possible online shopping experience.
It's up to you how you use our site: You can order your basket online, print your basket as a shopping list to take it with you to your local supermarket or simply just compare different supermarket prices online.
We also help you find the best online deals and vouchers, as well as provide you with exclusive special offers only available to mySupermarket users. While you shop, we compare your basket in all the retailers so we can suggest smart swaps and replacements to help you save even more money. When comparing between stores, our only aim is to ensure that our shoppers get the best value checkout possible.
We also use third party performance, functionality and advertising cookies which are not integral to the Service.
Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.
Cookies do lots of different jobs—everything from allowing you to move from page to page in a website and remembering your preferences to supporting the placement of a relevant advertisement. When you visit mySupermarket various cookies may be placed on your device. Some of these are essential; our website will simply not work without them. Others are not integral to the service.
We’ve provided more details about different types of cookies, how we and our partners use them and how you can manage your cookie choices below. In addition, you can learn more about cookies at www.allaboutcookies.org and www.youronlinechoices.eu.
There are five main types of cookies. A description of the different types and how mySupermarket and its third party partners use each one appears below. For a list of the specific cookies used, links to additional information and information as to how to manage your cookie choices, please see the "Managing Your Cookies" section.
Strictly Necessary: These cookies are essential in order to enable you to move around the Website and use its features. Without these cookies, most of the Services simply will not work. mySupermarket uses strictly necessary cookies to identify you and your device when you log in and then track and continue to "remember" you as you use the site. This in turn allows you to do things like:
Performance: These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works. mySupermarket uses performance cookies to do things like:
Functionality: These cookies are used to provide you with enhanced features, such as the ability to write a product review or to chat with a customer service representative online. These cookies may be placed by mySupermarket or by the third party service providers who help us to provide you with these enhanced services. The information these cookies collect is anonymised and they cannot track your browsing activity on other websites.
Targeting/ Advertising: These cookies are used by third party service providers that we use to help us to manage the advertising campaigns on our website. These cookies allow them:
The presenting of advertisements based on your online activity or browsing habits is called "online behavioral advertising". You can learn more about online behavioural advertising on http://www.youronlinechoices.com/uk/.
The cookies used by our third party partners to provide you with online behavioural advertising may contain a unique key that is able to distinguish your individual browsing habits or store a code that can be translated into to a set of browsing habits or preferences using information stored elsewhere. Although these cookies can track your visits around the web they do not contain any personal information and do not know who you are. You can find links to the privacy policies of each of our third party advertising partners in the "Managing Your Cookies" section, below, as well as links which will allow you to manage your cookie choices. You can learn more about what data mySupermarket collects and how mySupermarket uses and shares your data in our
In addition to cookies set by mySupermarket and our third party service providers and partners, cookies may be set by other third parties while visiting the Website. For example, if you visit a page with content embedded from an advertising network, a video streaming service or another source (e.g. YouTube, Facebook) they may set their own cookies on your web browser. These anonymous cookies may be set by that third party to track the success of their application (that is, count how many times it has been used or viewed) or to customise their application to you.
Some cookies are essential for mySupermarket to function and others are not. You always have the option to set your browser settings to reject all cookies. You can see here for more information on how to adjust your browser settings. If you do reject all cookies, however, our Website will not work.
Please remember that if you choose to reject cookies from a specific company or via www.youronlinechoices.com or another industry website, it only applies to the web browser on the device you are using. You will therefore need to follow the same process on every device you use or different web browser that you use to exercise the same choice.
A list of the key cookies used by our Website and by our third-party service providers and partners, and information as to how to manage them, follows.
Placed by: mySupermarket
This cookie is needed for the website to operate. It allows the website to remember the user as he moves from page to page and completes actions.
This cookie contains a random ID number generated by the website when you register. The random ID number is linked to your account and allows the website to identify you and "keep track" of who you are as you navigate the site. It does not include any personal identifiable or any other information, apart from this random ID number.
The cookie is used to recognise your browser and collect anonymous statistics about your usage of our Website. The cookie does not contain any personally identifiable information and a different set of cookies is used for each website; visitors are not tracked across multiple sites.
Learn more about Google Analytics' cookie
More information on Google Analytics’ cookie
Product Website: http://www.liveperson.com
Live Person provides us with the technology and support services that allow you to chat online with a mySupermarket service representative, right on our website.
This cookie allows you to use the online support centre. It is used to recognise you and to store your preferences and anonymous usage statistics. It does not contain any personally identifiable data.
Learn more about Live Person's cookie
Product Website: http://www.google.com/doubleclick/
DoubleClick provides us with the technology and support services for managing advertisements on our website. The service allows us to present you with advertisements that are relevant to you, to limit the number of times you see any given advertisement and to improve and measure the effectiveness of ad campaigns.
This cookie is used to recognise your browser and to store information about your interaction with any given advertisement. It does not contain any personally identifiable data.
Learn more about Google’s DoubleClick cookie
Product Website: http://www.i-behavior.com/international/
What they do: I-Behavior in provides online behavioural advertising through the use of "audience segments". These audiences are pools of web users who have been grouped together based upon previous web browsing activity and are then served advertising which matches their shared interests and preferences.
Based on your activity on mySupermarket and on other websites with whom they have partnerships, I-Behavior will serve you with online advertisements and promotional offers that are relevant to you and your interests on different sites on the Internet or on mySupermarket.
This cookie allows I-Behavior to identify you and to present you with targeted advertisements on mySupermarket and on other third-party websites. Although it can be used to identify you on other websites, it neither contains nor collects any personal identifiable information.
If you wish to manage your I-Behavior cookies, you can do so at
What they do: mySupermarket partners with a number of network advertisers to present you with online behavioural advertising on mySupermarket based on your activity on other websites.
This cookie allows the advertiser to identify you and to present you with targeted advertisements on mySupermarket and on other third-party websites. Although it can be used to identify you on other websites, this cookie neither contains nor collects any personal identifiable information.
A list of our main network advertising partners appears below, together with a link to the partner website where you can learn more about the partner and manage your cookie choices.
In addition, to the individual link listed for each partner, many network advertisers (including a number of our Network Advertising partners) are members of industry initiatives which work to improve consumer understanding and awareness about online behavioural advertising as well as to establish codes of good practice for their members. You can visit their websites for more information about online behavioural advertising and to manage your cookie choices for their member companies.
Network Advertising Initiative
Your Online Choices
The Rubicon Project
Value Click Media
What they do: mySupermarket partners with a number of affiliate networks to manage campaigns run by our affiliate partners. These networks provide us and our affiliate partners with technology tools which allow us to identify users referred by affiliate partners, and track amounts due to these affiliate partners under referral programmes. This also allows us to assess the effectiveness of our various referral programmes and individual affiliate partners.
The cookies are placed by the affiliate networks and are used to identify users who have been referred to mySupermarket by an affiliate and who have transacted on mySupermarket. The cookie does not contain any personally identifiable information.
A list of our main affiliate network partners appears below, together with a link to the partner website where you can learn more about the partner and the cookies they use.
Product Website: http://www.adwords.google.com/
We advertise our site on Google websites using the Google Adwords technology tools. This tool refers users to our Website when individuals search Google using certain keywords mySupermarket has defined ("adwords").
The cookies are placed by Google and are used to identify users who have been referred to mySupermarket by Google. The cookie does not contain any personally identifiable information.
Learn more about Google Adwords’ cookies
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The new mySupermarket app is now available for iPhone. Use mySuperList to compare prices in your local store.
*Smart Swap is a registered trademark of the Licensor and is used under licence