We are mySupermarket Limited, Company No 5920495 registered in England with our registered office at Manchester House, 86 Princess Street, Manchester, M1 6NG, England (and we refer to ourselves as "mySupermarket", "we" or "us" or "our" in this document).
We are committed to protecting your privacy. We ask that you please read the following carefully to understand our views and practices regarding your personal data and how we, as data controller of your personal data, will treat it.
We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998 and other applicable data protection laws in the UK).
When you register we will ask for the following information: your name, email address, password, IP address and postcode. We may also ask you to provide your age, your phone number, your street address and possibly certain other personal details such as gender or where you heard about us.
In addition, you will be able to register for the third-party website of a Supermarket via mySupermarket.
If you insert any information in such third party registration form we may use such information
information, this will not be retained and we shall not make any use of such information except
to submit such information to the applicable third party together with the entire registration form.
We will also ask you to provide data as you use the Website so that we can provide the certain aspects of the Service. For example:
As you use the Website and personalise your account, we collect data about your activity on the Website. This includes things like:
The Companion Service is provided by means of the Browser Extension. As you use the Companion Service, we collect data about your use of the Companion Service and your activity on the third-party Supermarket website. This includes things like:
Except as it may be requested from you as part of the Companion Service, we do not collect any personal data about you from the third-party Supermarket website and/or from your activity on it while you are using the Browser Extension and Companion Service. Additionally, although you have the option to authorize us to save your Supermarket login details (as discussed above) we will not collect this information from your activity using the Browser Extension and/or the Companion Service.
We may receive information about you from third party sources, such as data aggregators and from third parties to whom you have given permission to share your information. For instance, by registering for the Website using Facebook or another social network, you grant permission to that network to share your details. Depending on the network rules and your settings on it, this may include data such as your date of birth, your marital status, the number of people in your household and other information.
We use the personal data we collect to provide the Service, to customise and improve your mySupermarket experience, to make your experience as enjoyable and efficient as possible and for commercial purposes.
Certain information is required in order for the Service, or certain features of the Service, to operate.
Here are some specific examples of information used to provide the Service.
We want your shopping experience on mySupermarket to be as enjoyable as possible. We will collect the data about your shopping activities and preferences to customise your account (in addition to how you customise it yourself) and to enable us to provide an efficient and user-friendly service. We will also use it to improve the quality of the site.
Here are some specific examples of how we use your data:
mySupermarket does not charge users for use of our website. We earn revenues (which allows us to keep the website online and totally free to our users) through advertising sales, including online behavioural advertising, and through the sale of business intelligence data.
Here is how your information is used for this:
We use your email address to communicate with you. Some of these are service emails and are so we can communicate with you about site updates or your activity on the site. For instance, we may send you service emails:
In addition, from time to time we may email you marketing emails with Website news and updates or details of sales offers or promotions. These may be marketing for the Website itself or on behalf of third parties. We may also contact you for market research purposes, either for commercial purposes or so we can get feedback about the Website.
Your acceptance of the Website Terms and Conditions means that you are giving us
consent to send you these emails. However, you can easily opt out of receiving marketing
emails by clicking "unsubscribe" in the relevant email or by updating your email preferences in
the "My Account" section of the Website at any time. Even if you opt out, we will still send you service emails about the Website itself, your account and your activities on the Website.
Aggregate information is data we collect about a group or category of products, services or users, from which individual user identities have been removed and from which it is not possible to work out individual customer identities. In other words, information about how you use a service may be collected and combined with information about how others use the same service, but all such information will be anonymised and no identifying information will be included in the resulting data.
Aggregate data helps us to understand trends and customer needs so that new products and services can be considered and so that existing products and services can be tailored to customer desires. We use and disclose anonymised aggregate information to provide other products and services, as well for the purposes of evaluating and improving our existing products and services. We also sell such aggregate information, both via our business insights website and through other channels.
All of the information we collect about you is stored on our secure servers and will be held securely in accordance with our internal security policy and the law. For example, we use secure encryption to hold passwords (e.g. the password allocated as part of the registration process - which may later be changed) or your login details for a Supermarket (if you authorise us to save this information).
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
We may share your personal information with other third parties with whom we have a partnership, but only if you have agreed to let us do this. A summary of our third party partners, the data we provide them with, and their activities are as follows:
mySupermarket engages in online behavioural advertising campaigns and market research studies in partnership with I-Behavior
What information we give them: your hashed (encrypted) email address and information regarding your activity on our Website
What they do: I-Behavior provides online behavioural advertising through the use of "audience segments". These audiences are pools of web users who have been grouped together based upon previous web browsing activity and are then served advertising which matches their shared interests and preferences.
Based on your activity on mySupermarket and on other websites with whom they have partnerships, I-Behavior will serve you with online advertisements and promotional offers that are relevant to you and your interests on different sites on the Internet or on mySupermarket. In addition, I-Behavior uses anonymised aggregate information as a basis for market research both to improve its own services and as a service to third parties.
If you wish to manage your I-Behavior cookies, you can do so at
If you would like to learn more about behavioural advertising, please visit (http://www.youronlinechoices.com/uk/).
If you wish to manage your other online behavioural advertising choices, you may do so at http://www.youronlinechoices.com/uk/your-ad-choices
Good to Know and other IPC Media Websites display the mySupermarket recipe widgets which refer visitors to mySupermarket pursuant to a partnership agreement with mySupermarket.
What information we give them: your email address, but only if you were originally referred to mySupermarket via an IPC website and completed a shop on mySupermarket .
You can request a copy of the personal information that we hold about you. Please note that we will need to see proof of identity before processing your request and that there may be an administrative fee (not exceeding the maximum permitted by law) for this. If you find any inaccuracies we will delete or correct them promptly.
Please direct your inquiries to:
Lower Ground Floor,
1 Great Cumberland Place, London
Access to and use of this website is subject to our
Terms & Conditions.
© mySupermarket Limited, 2005-2013. All rights reserved.
The new mySupermarket app is now available for iPhone. Use mySuperList to compare prices in your local store.