Privacy Policy

Please note that any words which are capitalised have the same meaning as in the Terms and Conditions for use of the Website and the Service.

A. Protecting You

We are committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998 and other applicable data protection laws in the UK).

We collect information about you to provide you with the best possible service and to provide you with, and tell you about, related services from us and marketing about ourselves and third parties (but we will not give your details to those third parties without your consent), all as further explained in this Privacy Policy.

B. The Information We Collect

Our Privacy Policy ensures that any information you provide us remains private and secure. To reassure you, below we provide details of the information you provide to us, and how it will, and more importantly, will not be used. We will never collect sensitive information about you without your explicit consent. The information we hold will be accurate and up to date. You can check the information that we hold about you by contacting us (and there may be an administrative fee payable for this). If you find any inaccuracies we will delete or correct them promptly. it promptly.

Here are some examples of the data we collect and reasons why:

• During the course of using the Service, you may be asked to provide your postcode for delivery - this allows us to identify which supermarkets deliver in your area and the products in particular supermarkets may vary by locality.
• When you register for the Service you are asked to provide your name, email address and password - this helps us recognise you when you return so that we can provide you with a faster service.
• We may also ask you to provide your age and possibly certain other personal details such as gender or where you heard about us. We collect these types of details for marketing purposes but we will never provide these details to third parties outside our group unless in anonymous form or as we say elsewhere in this Privacy Policy.
• If you give us your email address when you register with us (or at any other time) you are giving us your consent to receive emails from us, which can be about:
  • Information to do with the services we offer;
  • Marketing (being details of either our own or third party promotions, vouchers or special deals - although we will never pass your email address to those third parties). You always have the option to later unsubscribe from certain types of (or all) marketing emails, although if you do this, we may keep your email address on our files for analysis purposes or because you use other of our services.
• We keep a record of items you purchased in your favourites list, thus allowing you to shop more quickly on future visits.
• We keep a record of the contents of your Baskets between shopping sessions. This allows you to continue shopping sessions that you may have stopped midway with no need to add again all the items that you already placed in your Basket.
• We may also keep a record of the contents of your Basket after you have sent it to a Supermarket.
• We keep a record of your preferences such as sorting order of items and last shelf you bought in, so you don't need to reset these preferences every time you start shopping.
• We keep track of your emails and contacts with customer support, so that we can provide you with a responsive and efficient service.
• If your favourites are imported from one of the Supermarkets or if you place an order or book a delivery slot with one of the Supermarkets through the Service, we will ask you to enter your login details for that Supermarket (usually email or username and password). In addition, you may register with a Supermarket through the Website or you may authorise us to save login details you have entered for one or more of the Supermarkets. If so, we will retain these login details to facilitate your speedier interaction with a Supermarket (so that you do not continually have to re-enter such details) and we will not use this information except in accordance with this Privacy Policy.
• We keep details of your favourites from Supermarkets and details of previous Baskets you have ordered so that we can better display your favourite items to you as part of the Service.
• We keep a record of your activity using the Rating and Reviews Service
• At times (although not always) we also offer a free newsletter. You may sign up to receive our free newsletter when we offer it and you do this by providing your email address to us for this purpose. (You always have the option to later unsubscribe, although if you do this, we may keep your email address on our files for analysis purposes or because you use other of our services.)
• We collect and may display or use for the purposes of marketing and advertising the Website, Service or ourselves, any testimonials you provide us with about the Website, the Service or ourselves - and we may append to the testimonial your first name (but not your surname) and general geographic location (e.g. City or locale).
• If you have been referred to us by another website, we may keep a record of the website that referred you so that we may work out which websites refer more or less users to mysupermarket.co.uk. We may also have referral arrangements with websites and referrers and we may use this data to fulfil obligations that we may have to these websites or referrers.
• We collect and track statistical non-personal information about shopping habits, products and service preferences and selections which customers have made and the likes for the purpose of business research and for the general improvement of the Service.
• If you participate in the Cashback Programme, we collect and retain additional information provided by you as required for the payment to you of Cashback Amounts, such as your PayPal account information. If we allow the payment of Cashback Amounts directly to a bank account, then we shall collect and retain information regarding your bank account as provided by you.

C. Third parties

We will never give your personal data over to any third party (whether by giving it, selling it or renting) for their marketing purposes without your consent.

We may use your personal data ourselves to let you know about third party offers, promotions, vouchers or special deals (e.g. by us sending you emails) but we will never give your personal data to those third parties without your consent. Also, you will be able to unsubscribe from such emails at any time.

To facilitate your registration for a Supermarket, we may provide you with the ability to register for a relevant third party website of a Supermarket through the Website. If so, we may pre-populate certain fields in the registration form for that third party website for you. If we do so, it will be for fields for which we already hold your information, such as your name, postcode and email address. You always have the opportunity delete any fields that we pre-populate. If you insert any information in such third party registration form which we otherwise request of our users (regardless of whether the provision of such information is optional or mandatory in our registration form) we may use such information in accordance with this Privacy Policy. If you insert any information in such third party registration form which we do not otherwise request from our users, we shall not make any use of such information except to submit such information to the applicable third party together with the entire registration form.

We may pass your details to our agents and subcontractors to help us with any of our uses of your data set out in this Privacy Policy. For example, we may use third parties to provide us with marketing or customer service assistance, or to make payments to you of Cashback Amounts.

We may send your information internationally including to countries outside the European Economic Area. Some places outside of the EEA may not have adequate data protection laws at all or may offer differing levels of protection of personal information which are not as high as in the UK. By submitting your data to us, you acknowledge that provided we have used your data in the ways set out in this Privacy Policy, we cannot be held responsible for any use of your data by third parties who receive and process your data.

We may exchange information with third parties (including but not limited to Supermarkets ) for the purposes of fraud protection.

We may transfer our databases containing your personal information if we sell our business or part of it.

We may disclose your personal data to third parties without obtaining your prior consent if we are required to do so by law. We reserve the right to investigate suspected violations of the Terms & Conditions of the Website or illegal, fraudulent or inappropriate behaviour on the Website. We will fully cooperate with any law enforcement authorities or any court order requesting or directing us to disclose the identity and data of anyone believed to have violated the Website Terms & Conditions or to have engaged in illegal or fraudulent behaviour on the Website.

The Website may contain advertising of third parties and reference to third party service providers. Please be aware that we are not responsible for the privacy practices or content of any third parties or other sites, nor for any third party to whom we transfer your data in accordance with this Privacy Policy.

D. Aggregate Information

Aggregate information is data we collect about a group or category of products, services or customers, from which individual customer identities have been removed and from which it is not possible to work out individual customer identities. In other words, information about how you use a service may be collected and combined with information about how others use the same service, but all such information will be anonymised and no identifying information will be included in the resulting data. Aggregate data helps us to understand trends and customer needs so that new products and services can be considered and so that existing products and services can be tailored to customer desires. We use and disclose anonymised aggregate information, including for our own commercial needs, to provide other products and services, as well for the purposes of evaluating and improving our existing products and services. We may choose at our sole discretion whether to transfer, sell, provide or share such anonymised aggregate information with third parties (including for commercial purposes).

E. Affiliate Networks

We may be member of affiliate networks who make a small payment to us if people visit certain websites from our Website or certain parts of websites (such as websites of the Supermarkets or certain parts of mySupermarket.co.uk) (which we call "Visited Websites"). None of your personal details will be passed to any such affiliate network. However, to record that you have visited a Visited Website from our Website, the affiliate network may place a "cookie" (i.e. a small text file) on your computer. That cookie lasts about a month. See the section of this Privacy Policy entitled "Technology" for more details.

F. Emails we send you

Please note that we may send you emails for the following purposes:

• as part of the Service. For example, we send (or may send) emails to you in some of the following example circumstances:
  • after registration for the Service or the Cashback Programme, notifying you of your registration details;
  • as reminder emails about the services we offer (particularly if you have not used them yet or not used them for a while;
  • after you have sent a Basket, giving you details about including regarding applicable Cashback Amounts;
  • to send you information which you have asked for (for example, you may have elected to receive newsletters or information on offers from Supermarkets), although we will always give you the chance to unsubscribe from these; and
  • to contact you about the status of ratings or reviews you have submitted using our Rating and Review Service or other Services
• to offer related services to you. However, in terms of any marketing emails we may send, we will always give you the chance to opt-out (or unsubscribe) from any marketing email from us in the future.

G. Security

The personal information which we hold will be held securely in accordance with our internal security policy and the law. For example, we use secure encryption to hold passwords (e.g. the password allocated as part of the registration process - which may later be changed) or your login details for a Supermarket (if you consent to us holding such information).

H. Technology

Our Website and Service use "cookies" (and, in certain circumstances, "flash cookies") technology to store data in your computer using the functionality of your browser. A lot of websites do this, because cookies allow the website publisher to do useful things like find out whether the computer (and probably its user) has visited the site before. For example (and as detailed in the section of this Privacy Policy called "Affiliate Networks"), affiliate networks may place a limited life cookie (i.e. a small text file which "expires" after a certain time) in your computer to record that have visited our Website before visiting a Visited Website.

Cookies enable us to operate an efficient service and to track the patterns of behaviour of visitors to the website. We use the information stored in the cookies to identify you, in order that the Website may:

• implement any personalised settings and preferences that you have indicated in the past,
• present you with your past history on the site as well as your "Favourites" list and
• keep track of your activity as you use the Website and Service
• take other actions designed to personalise your use of the Website and Service and make it more convenient and efficient.

You can usually modify your web browser to notify you of cookie placement requests or decline cookies completely but if you do this the Service (and the Website) will not work properly. Otherwise, your use of the Website (including any functionality that allows the Website to recall your past history and personalised settings) constitutes your express consent to allow the Service to use cookies in such manner. Furthermore, by choosing any personalised settings, you are giving us express consent to use cookies to remember your choices. In addition, certain content from third parties displayed in the Website (such as from an advertising network or a video streaming service) may use cookies for similar purposes. Your use of the website constitutes your consent to receiving these cookies as well. In addition, we use third party web analytics services, such as Google Analytics, to help analyse use of our website. These analytical tools use cookies to collect standard internet log information and visitor behaviour information in an anonymous form. Other third party services which you use in conjunction with the Website or Services (such as Facebook Connect) may have their own policies regarding cookies. Your use of such third party services is subject to such policies. Please read and be aware of all such policies. If you want to delete any cookies or web beacons that are already on your computer or stop future cookies or web beacons, please go to the instructions for your file management software or look at www.AboutCookies.org.

I. This Privacy Policy

Please note that this Privacy Policy forms part of the Terms & Conditions for use of this Website and forms part of the Agreement between you and us. The terms defined in those Terms & Conditions are used in the same way in this Privacy Policy. Updates to this Privacy Policy are dealt with in the same way as in those Terms & Conditions.

J. Questions or Comments?

If you have any further questions about our Privacy Policy, please refer to our Terms & Conditions or contact our Customer Support. (We're located at Lower Ground Floor, 1 Great Cumberland Place, London, W1H 7AP.)